Atheneum-Partners

North America

Consumer Goods Industry, Organic Food Sector, USA

Fast Moving Consumer Goods (FMCG) Company 

 

A main US FMCG company desired information regarding the market of organic foods in the USA and surrounding regions. Acknowledging how challenging and competitive this industry is, the client relied on Atheneum Partners to engage and interview 2 former executives from key companies in the industry. A satisfied client was able to develop an entry strategy into key segments based on the knowledge gathered during the engagement.

Industrials and Transportation Industry, Automotive Components Sector, North America

Automotive Corporation

A US based commercial vehicle manufacturer was interested in market research in the after sales segment in order to improve their business strategy. Atheneum successfully met expectations providing and interviewing 8 executive and senior manager professionals in the region as well as a further 12 experts from other major global markets. The conducted interviews led the client to better understand the evolution of the segment and develop operational strategies accordingly.

Technology, Media and Entertainment Industry, Information Technology Sector, USA and Canada

Private Equity Firm 

 

A global investment company was keen to understand how North American software companies are achieving world-class performance with their Supplier Relationship Management. Atheneum Partners allowed the client to get in touch with 8 executive professionals working in key companies of the industry.  With their newly acquired expertise, the company was able to improve the criteria for supplier choice at one of their major portfolio holdings.

Health Care Industry, Pharmaceuticals Sector, North America

Pharmaceutical Company

 

An Israeli pharmaceutical producer wanted to improve their understanding of the manufacturing process for liposome and cytotoxic drugs in US and Canada. Atheneum facilitated this by providing 6 leading professionals and KOLs in the industry. The insight gathered enabled the client to better understand the North American market and regulatory procedures prior to launching a new product in the industry.

South America and the Caribbean

Energy and Utilities Industry, Thermoelectric Sector, Argentina, Venezuela, Brazil

Energy Company

A US based energy company sought to determine the factors surrounding an investment in gas turbines for thermo electric plants in Argentina, Venezuela and Brazil. Atheneum engaged the most senior experts from this field in each country, executed the consultations and translated the responses into English. Atheneum provided the client with high quality intelligence in a cost efficient way that generated rapid results and allowed the client to move forward with the investment.

Consumer Goods Industry, Textiles Sector, Chile

Manufacturer

A Chilean textiles manufacturer sought to understand why an international competitor had entered one of its regional markets. The client faced significant challenges in its research due to language barriers and time constraints. Atheneum presented 27 managing directors, senior executives and other stakeholders that elucidated the reasoning behind the move and provided intelligence for developing business strategies to counter the new competition. With the insight provided by Atheneum, the client was able to secure its position within the region.

Health Care Industry, Pharmaceuticals Sector, Latin America

Pharmaceutical Company

An American pharmaceutical producer was following the developments and trends in depressive disorders therapy in Latin America. Due to the time constraints, the broad scope of the project, and language barriers, the client asked Atheneum to acquire the needed data through interviews with experts and then systemize the research results to identify the key drivers, developments and trends in this market.

Industrials and Transportation Industry, Cargo Ports Sector, Colombia

Investment Firm

A USA-based investment company wanted to conduct a market assessment on cargo ports in Colombia in order to understand the market size and value, as well as identify growth opportunities. Atheneum leveraged its Atheneum Executive Network (AEN) to engage 8 top industry professionals ranging from C-level Executives to former General Managers and Directors. By providing a thorough interview write-up in translated into English, the client was able to gather key market information and make an informed investment decision.

Western Europe

Public Policy Industry, Europe

Asset Management Firm

A European asset management firm needed reliable information regarding the euro crisis and the current political landscape. The client asked Atheneum to connect them with key opinions leaders that could deliver in-depth and sound insights on the situation.  Through these consultations, the client gained intelligence that could help them identify profitable investment.

 

Industrials and Transportation Industry, Refractory Sector, Germany

Strategic Consulting Firm

An Indian strategic consulting firm conducting market research on the refractory industry in Germany requested Atheneum’s assistance in connecting with the nation’s leading refractory specialists. The highly technical and scientific nature of the topic demanded much scrutiny in the matching of experts for the project. As requested, Atheneum drafted a written market intelligence summary on the competitive landscape of the refractory industry in Germany, thereby helping the client develop optimal business strategies.

 

Health Care Industry, Pharmaceuticals Market, Europe

Pharmaceutical Company

 

A global pharmaceutical company requested Atheneum to execute a commercial due diligence regarding the potential of an innovative antidepressant drug in European markets. Atheneum has conducted 40 expert consultations with general and specialized practitioners. Based on the outcome of the consultations Atheneum provided full service report regarding the potentials and risks on the European market. The client has used the analyzed information in order to structure their market entry strategy.

 

Industrials and Transportation Industry, Tool Machine Manufacturing Sector, D-A-CH

Private Equity Fund

 

A top tier private equity fund gained key information with Atheneum’s services regarding the customer base of a German tooling machine manufacturer. The fund sought exclusive access to advisors that could strengthen its understanding of the target and keep it ahead of competing firms. Atheneum reached out to 15 procurement executives who were then interviewed by the client. Following a successful acquisition, an Atheneum expert was effectively and expeditiously selected for a seat on the fund’s advisory board.

Middle East and Africa

Financial Institutions Industry, Real Estate Sector, Turkey

Real Estate Private Equity Firm

A UK-based real estate private equity investor was able to access top Sales Executives to develop and implement a marketing plan for the sale of their high-end residential development project in Istanbul, Turkey. By leveraging local marketing experts in the Atheneum platform, the client was able to significantly boost sales for units in one of the most prestigious residential areas in the city.

Health Care Industry, Pharmaceuticals Sector, Morocco

Pharmaceutical Manufacturer

A Moroccan pharmaceutical manufacturer sought to evaluate the performance of French competitors in their region. Through the Atheneum network, the client was able to better understand the trends of raw materials and generic drug imports from France, and gain valuable insight on forecasted import figures. Expert Sessions provided the client with a clear picture of the dynamics of the market which helped them secure their position in the region.

Public Policy Industry, Iran

Global Hedge Fund

A global investment fund based in London was seeking to understand the risk of a potential blockage of the Straits of Hormuz by Iranian naval forces. Atheneum assembled an elite forum of senior experts in geo-politics, security architecture, naval, military and international intelligence services within 48 hours to provide their views on the matter. The insight delivered assured the client of their intended adjustments to their investment strategy and portfolio.

Consumer Goods Industry, Wine and Spirits Sector, Nigeria

Global Strategy Consulting Firm

A global strategy consultancy was attracted to the promise of the Nigerian market and sought to better understand the market structure and potential of the wine and spirits sector. Atheneum provided a comprehensive range of experts, including: local business owners and producers, international category managers, government officials and regulation experts. The consulting firm gained an exhaustive overview of legal frameworks, consumer trends, production capabilities and distribution channels in the nation.

Russia and CEE

Industrials and Transportation Industry, Construction Sector, Russia

Strategy Consultancy

A global strategy consultancy from Germany sought to understand the investment landscape of concrete mixers in Russia. Atheneum conducted expert consultations with Owners, Marketing Directors, Procurement specialists and other relevant stakeholders in the market and provided the client with extensive benchmarking data assessing the end client’s competitive landscape and comparative advantage. The intelligence facilitated the client’s structuring of the investment strategy.

Materials and Natural Resources Industry, Coal Mining Sector, Ukraine

Investment Bank

An investment bank based in France was looking to evaluate the potential of Ukrainian coal mining. Atheneum provided the client with multiple C-level executives, who provided their expert perspectives regarding the competitive and regulatory landscapes in the region. The General Managers, in particular, were able to share elaborate insight on the Ukrainian Government’s approach to the developing of the mining market and how regulation was expected to change in the following years. Based on these learnings, the client was able to thoroughly evaluate the investment target.

Industrials and Transportation Industry, Railway Maintenance Sector, Russia and Kazakhstan

Management Consultancy

A USA based strategy consultancy sought to understand the railroad service market in Russia and Kazakhstan, specifically the maintenance provider selection criteria. Atheneum professionals identified 15 Senior Managers, executed the interviews to surpass language barriers, and bundled the results in a translated report for the client to assess and review – all within a 10-day timeframe. As a result, the client developed a best practice restructuring strategy for their end client.

Health Care, Cancer Treatment, Eastern Europe

Boutique Consultancy

A UK-based boutique consultancy was developing a market entry strategy for a global pharmaceutical company and requested that Atheneum provide it with primary research support.  Atheneum scheduled consultations with the 10 heads of leading oncology clinics plus several reimbursement officials that highlighted market trends and challenges and contributed their views on best strategies for pharmaceutical companies to acquire the largest piece of the value pool in the region.

Asia

Technology, Media and Entertainment Industry, Telecommunications Sector, Asia

Global Consulting Firm

A global consulting firm based in Germany was assessing telecommunications, particularly the Smartphone market, in Asia. The client requested Atheneum's support to gain an understanding of the purchasing trends and interactions between producers and mobile service providers. Atheneum assembled a panel of industry experts and executed the interviews, providing unmatched intelligence while keeping the anonymity of the client.

Industrials and Transportation Industry, Railway Sector, China

Raw Materials Supplier

A Chinese company supplying the new high speed train connection initiative requested that Atheneum provide regional expertise to contribute to technical field audits. Atheneum connected the company with 10 highly specialized experts that discussed best practices, challenges and logistical concerns that could weigh in on the project. With the intelligence Atheneum supplied, the client was able to reassess its procedures and prevent costly miscalculations.

Consumer Goods Industry, Food Sector, Thailand

Global Consulting Firm

A Thailand based consulting firm sought to understand the market relations between Thailand and the EU regarding the poultry trade market. The client faced many challenges in their research due to time difference between Thailand and the EU and requested the help of Atheneum to gain the sufficient information needed. Atheneum presented the client with 12 highly informed experts in the area, both from Thailand and the EU, who were able to provide insight regarding the current market trends and the different quotas and regulations put in place by the EU.

Industrial and Transportation Industry, Railway Sector, Korea

French Consulting Firm

A large consulting company based in France enlisted the help of Atheneum to gain a broad understanding of the rail market for passengers and freight in Korea. Atheneum enlisted 10 top executives from various different rail companies operating within Korea to provide the firm with specific information relating to the areas of market value, investment forecasts and market share within the industry.